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Choosing the best mobile application platform for enterprises

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Mobility is the top priority for enterprises. Companies are facing challenges as technology, tools and trends in mobile industry are constantlychanging. In order to manage variety of mobile devices, applications and the platform, an effective Enterprise mobile strategy will solve this problem. Currently, many organizations are adopting a heady mix of HTML5, hybrid and native applications for smartphones and tablets using standard web technologies and tools. The mobile infrastructure that is crucial for mobile strategy should support new environments as they hit the market and allow companies to extend its capabilities to meet the business requirements. Keeping this in mind, a top 5 factors should be taken into consideration for choosing the right mobile application platform to address the unique business requirements needs of enterprises.
User experience
Custom mobile apps are designed for high performance which functions in a simple and user-friendly manner. Achieving a switch to Cross platform mobile development using a single codebase while maintaining a uniform user experience on all platforms and operating systems, is difficult but can be effected using cross platform frameworks like Titanium, PhoneGap bringing native experience to mobile apps.
Cross platform approaches
Choosing a cross platform technology which integrates into the existing IT infrastructure of the organization does not fulfill the business goals. A cross platform technology for the mobile apps requires various considerations such as budget, project duration, target audience and customization needs. Finding the best cross platform approach that best suits the unique business requirements of mobile projects is challenging. A mobile strategy of enterprises should provide a flexible solution which can harness the benefits of each one. The growing mobile ecosystem has been fuelled by the adoption of HTML5 mobile web development. Today, Iphone app developer can develop multi-platform for iOS with a neat code, distribution, offline storage capabilities and easy access to data. HTML5 has been making a big impact on mobile technology with advanced features and functionality. It nurtures the mobile initiatives of enterprises with the experience and knowledge that will help extend mobile apps development and transform business.
According to a research survey on mobile usage, 50% of users will use mobile internet by 2013. smartphone users are more interested in using mobile apps rather than browsing. Today, companies are leveraging hybrid apps capabilities because it can be easily maintained and cheaper to create. A mobile solution for enterprises which combines the native, mobile web and hybrid platform capabilities delivers thebusiness goals.
Mobile applications are mission-critical for enterprises. Hence, authentication and security are the core issues of the mobile enterprise needs. Adopting a mobile technology which provides a highly secure and authentication framework is the right approach. A combinations of features that integrates into the existing environment will protect the company‘s interests.
Cloud connectivity
Mobile business apps should be integrated with the existing back-end and cloud-based systems. Back-end integration influences the performance, scalability, and time-to-market development costs. Choosing the enterprise strategy that ensures cloud connectivity besides integrating back-end applications and supportinga variety of clouds - public, private and on-premises.

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