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How to Search Engine Optimization

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1 How to Search Engine Optimization on Fri Mar 01, 2013 8:07 pm


Search engine optimization is the manner wherein the contents websites and web pages are composed and organized in order to increase it's visibility to prospective clients using search engines. Whenever an internet user enters a keyword or keywords into a search engine like Google or Yahoo, the search engine scours the web for sites and pages with contents related to the keyword. The order in which a website is displayed in the search result is the bottom line of SEO. Ranking means relevance and popularity and being ranked number one creates the perception of being the best. A website ranked number one can have three times more traffic than the one ranked number two. One wrung down matters a lot.
The most common method of determining awebsite's relevance is the location and frequency of certain keywords in its contents. A typical SEO optimized webpage will have a minimum amount of keyword saturation within its text in order to be considered relevant to a keyword. Some SEO professionals will even research what keywords are typically used by web users when looking for a particular product or service, these popular search phrases can then be inserted into the website contents to increase visibility. Aside from the actual contents that are visible to the website visitors, SEO can also mean adding HTML tagsand restructuring code in order to make it easier for search engines to find keywords inthe website. The complete rules for determining a site's rank may differ from one search engine to another but keyword frequency is the most common factor.
There are other factors that can increase a website's visibility like the number of other websites that has links to it. When a visitor clicks a link on another websites that bring them to your site it is called a backlink. Backlinks also determine ranking but not all backlinks are of the same value. Links to your website from highly regarded sites like Wikipedia can have a higher value than thoselinks from less popular sites. Some websites will even hire people to create backlinks to their website to increase their search engineranking.
Businesses have realized that more and more people are using the internet to purchase items from groceries to real estate.As the young internet users have started earning money the amount of commerce done over the web has also increased. Before, one of the most important aspects of a business is its location, it is now being changed to search engine ranking. Companies in obscure locations conduct business with people all the world through the internet. Search engine optimization has become an indispensable aspect of website design; even the most beautiful and professionally made website will have very little value if it cannot be seen by search engine users.

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